a new direction

LV is known for hiring celebrities to flog their wares - Uma Thurman, Chloe Sevigny, Pharrell Williams, Christina Ricci, Diane Kruger, Hayden Christiensen, Scarlett Johansson and *cringe* J-Lo - have all posed for LV. i guess it works, but im not a huge fan as i believe it diverts attention from the bags and clothes. plus the fact that people are swayed into buying a certain LV item just because their favourite celebrity is clutching it on their ads. its not real LoVe in my opinion. for F/W 2007-08 they're sticking to this formula but with a totally new look and feel. out with Mert Alas & Marcus Piggott's (who have done all their print ads since 1998 i believe) highly glossed-out style and in with the renowned Annie Leibovitz's softer, more realistic & sentimental photographs:

Andre Agassi & Steffi Graf:


i was rather hesitant at first about the notion of hot head Andre modeling for a luxury goods brand, but i really like the tenderness of this photo.

Catherine Deneuve:


although she looks highly botulized, its still a great photo.

Mikhail Gorbachev:


my favourite photo of the three. his selection was a total surprise, but a pleasant one at that.


the bags and luggage don't take centre stage, but are shown to be part of their everyday lives.

just as it should.